Category: Mindset

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What We’ve Been Buried In For The Last Year


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TV/Living Room/Web Merge is Huge For Social Media Marketing

SO, LET’S SAY YOU HAVE AN $8,000 stereo system in your…

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Content Meets Context

THE INTERNET BROUGHT CONTENT—lots of it. Today’s web, coupled with practical integration using sleek, remarkable tools…

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Mitch Joel: Smart Guy & Thought Leader

When defining your company’s social media marketing objectives, are you asking the right questions? Don’t get caught up in the tools. Tools come and go. Make sure, first, that your message and objectives are crystal clear…

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Social Media Messaging Clarity (Part 1)

The dynamic, accessible nature of today’s new marketing methods allows your company to leverage lots of people and many existing communities to move your message ahead.

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A Community Bank Teaches Four Social Media Marketing Lessons

Western Community Bank’s commitment to starting a social media engagement strategy by launching a simple blog demonstrates a proactive community mindset and willingness to lead…

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Download New eBook By Seth Godin

Digital engagement is fundamentally changing the way in which humans communicate and interact. In this space (which ALL of us are in—whether you participate or not), the more you give, the more you get. Read more…

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Crowdsourcing Insights From Passionate Customers

WE OFTEN HAVE OPPORTUNITIES TO TALK WITH PEOPLE ABOUT CROWDSOURCING. Many of our clients have heard of the term before, but they’re not really familiar with its application and value…

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New Social Media ROI Video by Erik Qualman

ONCE AGAIN, ERIC QUALMAN DOES A GREAT JOB putting a relevant social media marketing topic into perspective using interesting stats and engaging video/audio production. While these types of videos are useful in…

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To Tweet or Not To Tweet? Stupid Question?

WE TRY TO ASK OURSELVES the same rigorous questions we ask clients about their marketing efforts. We teach that tools must fit into the strategy—not vice versa. And, not every company needs every tool.

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We're Lava7— a Social Media Marketing Agency that combines remarkable mindset and creativity to execute social media strategies that achieve business objectives.

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