On 12.03.09, In Implementation, by Jack Hadley
“Good” campaigns may do a good job of engaging, but they may not move the brand ahead. “Great” campaigns, on the other hand, do both—engage AND remain true to the brand.
On 10.12.09, In Implementation, by Jack Hadley
GROWING UP, I preferred MAD Magazine. However, I liked Dick Tracy for one reason—his watch/phone. The coolest gadget I could have ever imagined.
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