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BlackBerry Campaign Is Tired And Boring

Why do many companies and agencies become so far removed from informing, and telling people compelling stories that spread? As people stop believing advertising, unimaginative advertisers believe the solution is to simply make ads “cooler”…

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Social Media Messaging Clarity (Part 1)

The dynamic, accessible nature of today’s new marketing methods allows your company to leverage lots of people and many existing communities to move your message ahead.

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A Community Bank Teaches Four Social Media Marketing Lessons

Western Community Bank’s commitment to starting a social media engagement strategy by launching a simple blog demonstrates a proactive community mindset and willingness to lead…

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Phone, E-mail, SMS, Facebook, Twitter, or Smoke Signals

Does e-mail still feel like the most official form of communicating important information? What are our responsibilities for checking every communication portal? Is it “official” to communicate important details via Twitter? Via SMS text?

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Download New eBook By Seth Godin

Digital engagement is fundamentally changing the way in which humans communicate and interact. In this space (which ALL of us are in—whether you participate or not), the more you give, the more you get. Read more…

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Old Navy Facebook App Is On Brand

“Good” campaigns may do a good job of engaging, but they may not move the brand ahead. “Great” campaigns, on the other hand, do both—engage AND remain true to the brand.

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Crowdsourcing Insights From Passionate Customers

WE OFTEN HAVE OPPORTUNITIES TO TALK WITH PEOPLE ABOUT CROWDSOURCING. Many of our clients have heard of the term before, but they’re not really familiar with its application and value…

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New Social Media ROI Video by Erik Qualman

ONCE AGAIN, ERIC QUALMAN DOES A GREAT JOB putting a relevant social media marketing topic into perspective using interesting stats and engaging video/audio production. While these types of videos are useful in…

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To Tweet or Not To Tweet? Stupid Question?

WE TRY TO ASK OURSELVES the same rigorous questions we ask clients about their marketing efforts. We teach that tools must fit into the strategy—not vice versa. And, not every company needs every tool.

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Social Media Marketing & Cell Phones

GROWING UP, I preferred MAD Magazine. However, I liked Dick Tracy for one reason—his watch/phone. The coolest gadget I could have ever imagined.

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We're Lava7— a Social Media Marketing Agency that combines remarkable mindset and creativity to execute social media strategies that achieve business objectives.

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