Lava7 – A Digital Engagement Marketing Agency -

AFTER MANY MONTHS OF DEVELOPMENT, we’re pleased to launch our newest product—a complete social media marketing solution for dental practices. We call it a “product” because of the unique characteristics…

Last week, Laura Oppenheimer, Marketing Manager for Ning, contacted Jack about writing a guest post for their blog…

I know that Google indexes tweets now, but I had never seen this little dynamically updating window before, based on a search term. I think it’s great. It makes Twitter a more…

Powerful, intuitive social media tools aren’t just for marketing. They represent and facilitate fundamental shifts in human interaction—shifts that can improve university learning…

Jessica Hagy has perfected the power of the 3×5 card through her remarkably simple illustrations. If you love visual thinking, each work of art will cause you to stop whatever you’re doing for a few moments of reflection…

When defining your company’s social media marketing objectives, are you asking the right questions? Don’t get caught up in the tools. Tools come and go. Make sure, first, that your message and objectives are crystal clear…

Why do many companies and agencies become so far removed from informing, and telling people compelling stories that spread? As people stop believing advertising, unimaginative advertisers believe the solution is to simply make ads “cooler”…

The dynamic, accessible nature of today’s new marketing methods allows your company to leverage lots of people and many existing communities to move your message ahead.

Western Community Bank’s commitment to starting a social media engagement strategy by launching a simple blog demonstrates a proactive community mindset and willingness to lead…

Does e-mail still feel like the most official form of communicating important information? What are our responsibilities for checking every communication portal? Is it “official” to communicate important details via Twitter? Via SMS text?