TV/Living Room/Web Merge is Huge For Social Media Marketing

On 10.07.10, In Creativity, Implementation, Mindset, by Jack Hadley

SO, LET’S SAY YOU HAVE AN $8,000 stereo system in your living room, and a new $4,000 HD flat screen TV. On Thursday nights you spend 30 minutes watching The Office—and that’s about it (maybe a movie on the weekend).

On the other hand, you spend 3 hours a day (over 20 hours a week) on the web using Facebook, watching YouTube, tweeting, listening to music on your tiny computer speakers, etc.

A new integrated media delivery concept called over-the-top-tv is about to change our media consumption habits—and, it isn’t going to take years and years. In my opinion, it will happen fairly quickly, given the powerhouse companies that are on board. Then, as soon as it gains tiny traction, major networks will follow and so will advertisers. Yes, this is pretty huge—and huge for social media marketing.

Jack Hadley

I’m the CEO at Lava7, an agency focused exclusively on social media marketing solutions for business. In early 2008, I founded Cowork Utah, a social media community workspace that provides a collaborative environment for independent designers, bloggers, and programmers. This past year, I had an opportunity to develop the curriculum for, and teach, a social media marketing course at Brigham Young University. I also teach advertising at BYU, and post occasionally to a stream of consciousness—things that interest me and don’t fit anywhere else. I love what I do for a living, but there’s nowhere I’d rather be than with my family.

Visit Authors Website | All Articles From This Author