New Social Media ROI Video by Erik Qualman




ONCE AGAIN, ERIC QUALMAN DOES A GREAT JOB putting a relevant social media marketing topic into perspective using interesting stats and engaging video/audio production.

While these types of videos are useful in laying a groundwork for discussion, they’re not very useful as a basis for nitty-gritty evaluation of social media marketing measurement and ROI. There’s much more detail behind each of these case studies that must be considered in order to understand the complete social media measurement picture.

Last year I read a great article, entitled “Don’t Say ROI Unless You Mean It”, about the differences between ROI and VRM (Value Measuring Methodology). Wise marketers and savvy clients understand the value of both—and each is an important component in effective social media marketing.

Last yar I read a great article, entitled “Don’t Say ROI Unless You Mean It”, about the difference between ROI and VRM (Value Measuring Methodology).
Wise marketers and savvy clients understand the value of both—and each is an important component in effective social media marketing.

4 Responses

11.18.09

Great video! You should check out Olivier Blanchard (on Twitter @thebrandbuilder), he writes a lot about evaluating social media ROI. His blog is probably in my top 10 favorite blogs. http://thebrandbuilder.wordpress.com/

11.18.09

Thanks for your comment, Chad. Yes, I like Olivier Blanchard’s thinking. I had a chance to meet him at BlogWorld a couple years ago. Nice guy too.

11.18.09

Thanks for the Socialnomics love Jack!!!!!!!!!!!!!!

– equalman

11.18.09

Thanks, Erik, for all you are doing to bring clarity to the space we are all playing in. I really admire all you are doing and I am looking forward to reading your book. Best to you.

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