New Social Media ROI Video by Erik Qualman

On 11.18.09, In Mindset, by Jack Hadley




ONCE AGAIN, ERIC QUALMAN DOES A GREAT JOB putting a relevant social media marketing topic into perspective using interesting stats and engaging video/audio production.

While these types of videos are useful in laying a groundwork for discussion, they’re not very useful as a basis for nitty-gritty evaluation of social media marketing measurement and ROI. There’s much more detail behind each of these case studies that must be considered in order to understand the complete social media measurement picture.

Last year I read a great article, entitled “Don’t Say ROI Unless You Mean It”, about the differences between ROI and VRM (Value Measuring Methodology). Wise marketers and savvy clients understand the value of both—and each is an important component in effective social media marketing.

Last yar I read a great article, entitled “Don’t Say ROI Unless You Mean It”, about the difference between ROI and VRM (Value Measuring Methodology).
Wise marketers and savvy clients understand the value of both—and each is an important component in effective social media marketing.

Jack Hadley

I’m the CEO at Lava7, an agency focused exclusively on social media marketing solutions for business. In early 2008, I founded Cowork Utah, a social media community workspace that provides a collaborative environment for independent designers, bloggers, and programmers. This past year, I had an opportunity to develop the curriculum for, and teach, a social media marketing course at Brigham Young University. I also teach advertising at BYU, and post occasionally to a stream of consciousness—things that interest me and don’t fit anywhere else. I love what I do for a living, but there’s nowhere I’d rather be than with my family.

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4 Responses

Chad Mustard
11.18.09

Great video! You should check out Olivier Blanchard (on Twitter @thebrandbuilder), he writes a lot about evaluating social media ROI. His blog is probably in my top 10 favorite blogs. http://thebrandbuilder.wordpress.com/

Jack Hadley
11.18.09

Thanks for your comment, Chad. Yes, I like Olivier Blanchard’s thinking. I had a chance to meet him at BlogWorld a couple years ago. Nice guy too.

equalman
11.18.09

Thanks for the Socialnomics love Jack!!!!!!!!!!!!!!

- equalman

Jack Hadley
11.18.09

Thanks, Erik, for all you are doing to bring clarity to the space we are all playing in. I really admire all you are doing and I am looking forward to reading your book. Best to you.

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