Crowdsourcing Insights From Passionate Customers

WE OFTEN HAVE OPPORTUNITIES TO TALK WITH PEOPLE ABOUT CROWDSOURCING. Many of our clients have heard of the term before, but they’re not really familiar with its application and value.

If you’re new to the concept, here’s a simple video overview from Jeff Howe (the man who coined the term in a June 2006 Wired magazine article).



 
So, simply put, crowdsourcing is a distributed problem-solving and production model. It’s the process of taking an “open call” and “undefined” approach, and leveraging it using the power of the Internet.

With that basic understanding, the idea is still in its infancy—although it is working very well in some instances. There are some marketing people and creatives that believe crowdsourcing is a fad or gimmick. Perhaps some of them are worried about losing business to this model.
I believe crowdsourcing is powerful, and here to stay.

With that basic understanding, the idea is still in its infancy—although it is working very well in some instances. There are some marketing people and creatives that believe crowdsourcing is a fad or gimmick. Perhaps some of them are worried about losing business to this model.

I believe crowdsourcing is powerful, and here to stay.
 

A New, Insightful Take On Crowdsourcing

Jason Falls recently interviewed Edward Boches about the integration of social media with traditional ad agencies and advertising. A snippet of that interview revealed an important additional benefit to crowdsourcing that we believe any company could benefit from.



 
Is your business taking advantage of the concepts behind crowdsourcing? What simple things could you do that require very little expenditure, but could stimulate participation—and perhaps yield huge benefits in learning what your clients or customers think about your products or services? What if your clients or customers became your virtual in-house marketing department for a day? How would they market your company? How can you gain insights into what’s important to them by using this model?

Please share your ideas with us!

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