Where We Play Is Very Real

On 10.02.09, In Mindset, by Jack Hadley

ARE YOU FAMILIAR WITH GARY VAYNERCHUK? He’s a colorful, social media thought leader who helps companies understand the power of digital engagement marketing. Engaging your audience at many places along the engagement continuum is essential to effective social-media-centric marketing.

Here are a couple more links in case you’d like to learn more about the way Gary thinks:

Full Clip of Video Segment Above (15 minutes, but great) – Click > Here

Gary on Conan O’Brien Show

Also, Gary just published a book called Crush It. It’s not quite available for purchase, but Chris Brogan talked about it today. Marketing, branding, and advertising are changing in remarkable, exciting ways.

Jack Hadley

I’m the CEO at Lava7, an agency focused exclusively on social media marketing solutions for business. In early 2008, I founded Cowork Utah, a social media community workspace that provides a collaborative environment for independent designers, bloggers, and programmers. This past year, I had an opportunity to develop the curriculum for, and teach, a social media marketing course at Brigham Young University. I also teach advertising at BYU, and post occasionally to a stream of consciousness—things that interest me and don’t fit anywhere else. I love what I do for a living, but there’s nowhere I’d rather be than with my family.

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